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Automating Your Personalization Website
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Tajima Software Administrator Posts: 493
8/10/2018
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In the apparel decoration market, it’s difficult to succeed without offering some type of product personalization. More and more companies are offering personalized text, monograms or designs as an option to their product lines. This is especially true in the rapidly growing market of online shopping. Web shops now offer their customers the ability to preview their personalized products visually, which is a great way to close the sale. All of this has made having a great website a vital part of a successful apparel decoration business.
The most important part of a website is not what your customer sees, but what goes on behind the curtain. Having a great-looking designer and web shop is important of course, but it’s the engine behind your website that connects it to your production cycle that can really impact your bottom line. A valuable personalization solution is one that allows your orders to flow seamlessly from purchase through to production. This is true for all methods of personalization, be it embroidery, laser engraving, digital print or something more.
This powerful personalization process is made possible by implementing automation software. Automation is scalable and can be built upon your current ordering system to render a personalized and production-ready file in seconds. This type of software will grow along with your organization so you don’t need to worry about upgrading in the future or purchasing a totally new product. As you add more machines, designs, and employees, automation technology will increase your business’ efficiency and streamline your production cycle.
Not only will this process increase the number of designs you can produce and decrease your turnaround time, it will also lower many production costs. Operator errors are eliminated because orders flow from your website through to production completely untouched. There is no manual input involved in loading a design at all. In fact, customers to your website will visually sign off on the finished product before placing an order, meaning there will be no spelling mistakes, colour problems or other errors that cause lost product or even worse, lost customers.
Hands-off automation software can be combined with a simple barcode scanner to significantly increase your machine operators’ productivity, and enable them to manage multiple machines at once. All the operator has to do after scanning the order is hoop or frame the garment and press start on the machine. In most cases, operators can handle double the number of machines at once. This will greatly reduce the labor costs needed to fulfill your orders and can help to expand your business by adding more machines to your production floor without the need to add more operators.
Great automation software is designed specifically for high volume personalization and will read orders directly from your existing order information system, creating professional quality files that are ready for production. Successful organizations around the world are adding personalized apparel decoration to their websites and seeing remarkable increases in efficiency and reductions in cost. Don’t miss the opportunity to automate your apparel decoration business and capitalize on the ever-growing personalization market!
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